5. The science behind giving good gifts
Research shows that giving a bad gift hurt your relationships. So how can you be sure you pick something your receiver will love? Psychologists may have the answer.
(1)
Traditionall the value of a gift shows the importance of a relationship. How much does a giver expect to spend on the gift? It depends on how well they know each other and if they are friends or not. Choose a right one among several choices.
(2)
So why not choose an expensive and special gift to make the receiver happy? One study found that the more expensive a gift was, the more givers expected receivers to value it. But receivers didn't think so. In fact, they didn't connect the price with the value.
(3)
When givers give gifts, they hope to see the smile on the receiver's face right in that moment. But what receivers care about is how much value they're going to get from that over a longer time period. A receiver may actually love it, since it's a gift that can be enjoyed often over time.
(4)
Don't just want to send a gift that is special. Sometimes something that many people have can be exactly what someone wants. So are those common gifts what your friend loves? Don't avoid giving a popular one just because you want your gift to be the only one of its kind.
(5)
If you have nothing in common, though, the psychologist Dunn suggests just asking the receivers what they want. Research has shown that spending more does not always mean a good gift. People want to be creative to surprise the receivers, but the better gift will be whatever the receivers want.
A. Give a few choices B. Think longer term C. Send popular gifts D. Care less about the price E. Ask them what they want F. Consider the relationship |